Over the past year, the streaming service YouTube Music has received a good increase in users, especially among young people. Google wants to keep up this momentum by hiring a former Spotify executive to manage YouTube Music in Asia Pacific (APR).
Paul Smith was the Global Head of International Licensing at Spotify. According to his LinkedIn profile, He joined as Managing Director of YouTube Music in APAC.
As of this month, Smith has been the Managing Director of YouTube Music in Asia Pacific. He has a pretty solid track record in the music industry, including seven years at Nokia and another year at Microsoft, starting with Universal Music Group.
In a hiring announcement, YouTube Music chief Lior Cohen said the streaming service is “experiencing huge growth in both advertising and subscriptions worldwide, including Asia Pacific.”
Paul joins our team at an exciting time as Asia-Pacific is innovating with new monetization options for artists and new ways to serve our viewers, and he will continue to grow our relationship in the region.
Meanwhile, Smith told Music Business Worldwide that he ” witnessed the incredible growth of YouTube’s music business here in Asia Pacific .”
I am honored to join and learn from the amazing team of fellow YouTubers, as well as learn about and contribute to the future of the fastest growing music platform.